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Case Studies


GENUIN classics

Classical Music Label and Recording Studio


The chances of running into one of the five classical music sound engineers at larger productions or performances are fairly good: Whether at open-air concerts with the Gewandhausorchester, the Bamberger Symphoniker or the MDR-Sinfonieorchester, or at orchestra recordings for movie and video game soundtracks by Pixar, Lucas Arts or Microsoft, or elaborate orchestral recordings with German or internationally famous orchestras, or for radio or television productions ... a GENUIN Tonmeister is often involved.



And then there is also the “GENUIN classics” music label with its catalog of more than 200 globally distributed CDs which have earned international awards and critical praise. Who would have imagined such an outcome when the two company founders Holger Busse and Alfredo Lasheras Hakobian sat together in a small basement in Detmold, Germany 12 years ago and began to hatch their plans for a thriving international company in the classical music business many considered in terminal decline?

However, their success has proven them right: the quality of their recordings is regularly recognized with prizes such as the ECHO Klassik and Diapason d’Or as well as nominations for the Grammy Awards and Midem Classical Award. Their success is certainly attributable to a number of factors, not least of which is their reliable, high-end technology. RME has always been a constant with GENUIN: recently it was several Fireface 800s which joined the sound engineers to their recording locations. In the meantime all the recording equipment has been converted to Micstasys and the often lengthy distance between concert hall and studio control room is through fiber-optic MADI lines without any loss in signal quality. All five sound engineers agree that it is a small quantum leap in transmission quality.

The GENUIN Philosophy

The recordings should be GENUIN - genuine, natural and authentic. The two Detmold sound engineers and founders, Holger Busse and Alfredo Lasheras Hakobian had this standard in mind already in 1998 when they made their first CD productions. And this remains true today: GENUIN stands for high-quality classical productions, good recording technology without compromise and a trusting, almost familiar atmosphere between artists and producers.

Then as now, there are two things especially which make an outstanding recording out of a successful interpretation.

First of all, there is the sound, the interplay between instruments, hall and recording technology. One can call GENUIN "audiophile" in the actual meaning of the word: audio-phile, that is, love of hearing, of natural, musical listening. To achieve this, our productions take place in selected concert halls and churches with high-quality mobile recording technology that captures the music with all its nuances and vitality. The idealism of the first years has been constantly maintained: everything is at the service of the artists and of the music. And each individual recording is produced with great care and love.

However, the atmosphere at the recording session is at least as important. The many artists who return time and again to GENUIN after their first CD have experienced this: the very special aura, the positive, creative atmosphere during the production. The five GENUIN sound engineers repeatedly succeed in putting their artists in exactly the right mood in which they can concentrate completely on their instrument and their music. For it is only when microphones and recording have been completely forgotten that the music can return to the centre of attention - and there is precisely where the GENUIN secret lies.

Website: www.genuin.de